Hankook Tire – Innovative Display of Future Technology


A leading global tire company Hankook Tire held the ‘Design Insight Forum' today at Hankook Technodome, where there were active discussions on the future of the mobility industry and the tire industry.

Hankook Tire has been holding the ‘Design Insight Forum’ every year since 2004 under the theme of future driving. In depth discussions are held between external and internal experts on creativity and innovation. This year, the forum is also a place for the unveiling of the award winning works of ‘2018 Design Innovation’ under the theme of ‘Extending Future Life Beyond Mobility’.

The Design Innovation is an R&D project of Hankook Tire held every two years in collaboration with the world’s renowned design universities to propose a vision for the future driving and provide a solution through tires. This year, 19 industrial design students in UK’s Royal College of Art (RCA) worked with Hankook Tire to suggest a tire system can generate value and is fit for the future driving in year 2035.

“Hankook Tire is glad to have paved a path for the bright young minds to propose a whole new experience for future driving. We expect these innovative ideas and the intense discussion that went on today will further Hankook Tire’s commitment to developing technologies for future mobility,” said Hyun Bum Cho, President & CEO of Hankook Tire.

As a global top-tier company, Hankook Tire will continue to provide opportunities to preemptively respond to the rapidly changing mobility environment and to strengthen its technology leadership.


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