Computer Simulation Gives Michelin A Competitive Edge

2018-10-25

Computer simulation is at the very heart of innovation. Simulation tools are present at every stage of our design process. Moreover, simulation is continuing to develop. It is moving from the expert design office to be even more integrated; it is a source of creativity and a catalyst for acceleration. It is becoming a key element to make the customer experience more fluid.

 

By combining physics and data processing, we will be able to offer our customers high-performing predictions and advice. This will help us remain a key stakeholder on a market where newcomers are very aggressive.

 

Our simulation strategy includes everything that varies performance, from molecules to the finished tire and vehicle wear. We study all elements that contribute to performance. To do this, we use extremely varied expertise in chemistry, materials and every aspect of physics. Our tools incorporate models at several levels to recreate real performances and generate a virtual twin of the tire. Our teams of mathematicians, mechanics and chemists determine the right math and physics laws to incorporate into our models. We then have several levels of simulation that progressively lead us to models of tires for vehicles: bikes, cars, trucks, planes, etc.

 

The simulation will help us understand how a new and a worn tire behaves and how accidental damage can affect performance. It is very useful in the logic of sustainability and it helps us increase the lifetime of our products safely and securely.

 

Link to article

https://www.michelin.com/en/news/computer-simulation-gives-us-a-competitive-edge/


Other News & Promo

BFGoodrich All-Terrain T/A KO3: Legendary Toughness,...

 

The BFGoodrich All-Terrain T/A KO3 builds on the legendary toughness of its KO2 predecessor to deliver the next...
Read more

Happy Deepavali!

 

On this auspicious celebration of Deepavali, may the Festival of Lights cast abundant blessings upon us and brighten our lives with joy,...
Read more

SEED Programme: Kuching Urban Transportation System (...

 

Our Sunlun Group of Companies represented by Managing Director, Datuk Philip Lau King Kah was deeply honoured to attend the recent...
Read more

Heartiest Congratulations!

 

We are extremely proud to extend our heartiest congratulations to our Managing Director, Philip Lau King Kah on being honoured with the...
Read more

From Theory to Practice: Industrial Visit From...

 

Aspiring automotive service students from Rimbunan Hijau (RH) Academy – one of Sarawak’s leading automotive training...
Read more

Selecting the Best 12.4-24 & 16.9-30 Agricultural...

 

Plant seeds of success every crop season with our range of agricultural (Ag) farm tractor tyres providing the ideal...
Read more

Happy 61st Malaysia Day!

 

Let’s celebrate the journey of our beloved nation this Malaysia Day in honour of the unity that binds us together – paving the way to our...
Read more

Staff Training: Developing Effective Leadership Skills

 

Our team at Evermatic Distribution recently joined our colleagues from across the country to convene in Kota Kinabalu,...
Read more

Happy 67th Malaysia Independence Day!

 

May our national spirit of Merdeka continue to unite all of us and rekindle our dedication to preserving hard-won freedoms for future...
Read more

Pahang Agrofest 2024: Cultivating Malaysia's...

 

Our Sunlun Group of Companies was recently privileged to participate in the inaugural edition of Pahang Agrofest...
Read more

Hankook Dynapro MT2 (RT05) Mud-Terrain Tyres for 4x4s/...

 

Discover the path to limitless adventure with Hankook Dynapro MT2 (RT05) – the tough mud-terrain (MT) tyre distributed...
Read more

Deestone D102: Cost-Effective 7.00-15/7.50-15 Light...

 

Keep your goods transportation fleets moving with Deestone D102, our durable range of 7.00-15 and 7.50-15...
Read more

Kapsen K3000: Engineered For Peak Performance

 

The Kapsen K3000 is a high-performance range of 16” to 20” passenger car radial (PCR) tyres designed to...
Read more

Happy Pesta Kaamatan & Hari Gawai Dayak!

 

Let nature’s gift of a golden Harvest fill our hearts with gratitude as we joyfully celebrate the bounty from our beautiful land with our...
Read more

Get A Grip On Road Safety This Harvest Festival

 

With Pesta Kaamatan and Hari Gawai just around the corner, let’s prioritize road safety during this Harvest festival...
Read more

Auto China 2024: The New Era of Electric Vehicles

 

The recent 2024 Beijing International Automotive Exhibition – popularly Auto China 2024 – charged with...
Read more

Driving To Smart Mobility at Auto China 2024

 

Malaysia tyre supplier, Evermatic Distribution (SUNLUN Group) recently attended Auto China 2024 –...
Read more

Kapsen K737: Cost-Effective 14" Tyres for Perodua...

 

Our Kapsen K737 offers the smart choice of cost-effective passenger car radial (PCR) tyres that emphasize everyday...
Read more

Deestone Power Cruz AT411 4x4/4WD All-Terrain Tyres

 

The Deestone Power Cruz AT411 all-terrain (AT) tyre is designed as the perfect companion for owners of 4x4/4WD vehicles...
Read more

Salam Lebaran Aidilfitri!

 

This blessed Aidilfitri, let the rewarding spirit of forgiveness fill our hearts with inner peace to guide us towards a joyous...
Read more